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Basis of Influence 1: Leadership, Trust, and Automatic Influence

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Techniques of "automatic influence" are built into the fabric of what makes us human, and give the ability to persuade without the appearance of influence. Lawyers use and are influenced by them, sometimes without even realizing it. This course explores the factors that affect every attorney’s ability to lead and persuade, including the role of “perceived” trust, and what scholars have identified as the 9 Techniques of Automatic Influence.

  • Discuss the foundational elements of leadership and persuasion.
  • Learn qualities and characteristics that build and diminish trust.
  • Discover 9 powerful techniques that lead to unconscious influence.

These short courses build on sections from our highly regarded courses "The Trusted Lawyer" and "The Persuasive Lawyer." (The Basis of Influence Series covers additional new material, but there is some overlap and review.) Each short course stands alone, so you can can one or take them all!

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PRICE: $99.00



 
Segment 1: 60 minutes   Qualities that Earn and Diminish Trust
At the heart of Aristotle s model of persuasion are relationship and trust. Lawyers explore a popular leadership model, discovering effective tools to build trust and influence with: clients, opposing lawyers, fact finders and co-workers.
Segment 2: 60 minutes   The 9 Techniques of Automatic Influence
The success of the "good cop bad cop" negotiation or interrogation strategy relies upon the contrast principle, one of the 9 techniques of unconscious influence explored in this section. Understanding these powerful principles gives lawyers both a sword and a shield towards improving results in negotiation and persuasion.

Brian Hammer

Brian Hammer, M.A., J.D., is the founder and a facilitator for The Likeable Lawyer. Brian practiced law for over ten years before starting The Likeable Lawyer in 2003, and has designed and delivered thousands of highly-praised programs to law firms, corporations and organizations nationwide. He is a frequent speaker at bar conventions, law firm events and other professional association meetings. Brian is a graduate of the University of Texas School of Law, the University of North Carolina School of Business, and holds a Masters of Psychology degree from the University of Santa Monica.


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Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.









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"The content was excellent; different than any other CLE class I have taken and better. It provided extremely helpful training and actionable information that I can actually use in law, business and my personal life."
Robert Alexander Glenn,
Duke Energy



"This class is valuable because it helps you get outside your own head and gives you ways to see things from the other side's perspective, which is how true persuasion begins."
Robert Jackson,
Portland Superior Court



"The value of this class is extremely high."
Kenneth A. Miller III,
Miller Law Offices PLLC



"I was truly impressed and surprised. This was by far one of the most beneficial, practical, engaging and enjoyable CLE seminars I have experienced. I will definitely be a repeat student."
Rochelle McCrackin,
Attorney



"One of the best MCLE classes I've ever taken because it has such broad application. It's not just for interacting with clients but with all human beings, and we could all use a primer or refresher on that! As I sat in class I thought to myself: This should be taught in law school. "
Kristin Matsuda,
Attorney