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Webinar

Magnetic Messages: How to Incorporate Psychological Triggers and Make Your Arguments More Persuasive

Dec 13, 2016
1:15 pm - 5:00 pm Central Time Zone

Use calculator to show CLE credit for your state.

What is it that makes great art or a persuasive speech memorable? Conversely, why do many lawyers’ messages and persuasive attempts get blocked like spam? In this program, participants will learn what causes messages to stick, and how to make more persuasive arguments. The techniques discussed in this program work on the unconscious mind and result in increased cooperation from clients to opposing counsel. Class participants will learn to:

  • Create the right perceptions so that others want to support your objectives.
  • Understand how to incorporate ritual and create positive associations for your message.
  • Utilize trigger words and story-telling to gain the interest of the unconscious mind.

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PRICE: $199.00



 

Note:All Teleconference/webinar times are shown as Central

 

 

1:15 - 1:45   Lawyerly Habits that Turn People Off 
Antagonizing the values and identity of another person will cause that person to unconscious rebel and sabotage achieving best results. Although most lawyerly bad habits are unintentional, the negative consequences are palpable. This section illuminates these bad habits and teaches tools to incorporate new habits that reduce the negative effects.
1:45 - 2:45  

The Magnetic Lawyer 
The first step in making persuasive arguments is to become personally magnetic. This section gives lawyers concrete steps to do just that, by learning to express a core identity and values that others perceive as authentic and mutually beneficial.   

2:45 - 3:00   Break
3:00 - 4:00   Question-Mapping and Other-Person Understanding 
This section teaches lawyers to utilize a question map and professional rituals to enhance a 360 degree awareness and understanding of any situation. By increasing understanding of who they are and what they need, lawyers can alter their negotiation style for maximum impact on a specific person and subconsciously trigger their trust and cooperation.
4:00 - 5:00   Sticky Language 
In this section, lawyers will learn how to transform bland language and esoteric ideas into messages that stick. By making communication memorable through trigger words and sticky language, arguments move people like great art.
5:00   Adjourn

Brian Hammer

Brian Hammer, M.A., J.D., is the founder and a facilitator for The Likeable Lawyer. Brian practiced law for over ten years before starting The Likeable Lawyer in 2003, and has designed and delivered thousands of highly-praised programs to law firms, corporations and organizations nationwide. He is a frequent speaker at bar conventions, law firm events and other professional association meetings. Brian is a graduate of the University of Texas School of Law, the University of North Carolina School of Business, and holds a Masters of Psychology degree from the University of Santa Monica.


Date: 12/13/2016
Start Time: 13:15:00Central Time Zone
End Time: 17:00:00Central Time Zone
Phone:

For information on how to connect, check the FAQ.

Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.









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"This is one of the most informative and engaging CLE classes I've taken. I wish I had taken it years ago."
James E. Fearn,
Seattle Housing Authority



"Excellent balance of applicable knowledge with real world examples. A fun way to satisfy CLE requirements from my desktop. The instructor was prepared and easy to follow."
James Hall,
Hall Johnson LLC



"This class is valuable because it helps you get outside your own head and gives you ways to see things from the other side's perspective, which is how true persuasion begins."
Robert Jackson,
Portland Superior Court



"Exceeded my expectations! Best ethics-related course I've ever taken."
Solomon Hunter,
Pepper Hamilton



"This class provided tools for dealing with conflict arising from difficult personalities and will help me better navigate such situations and achieve better results for my clients."
David Powers,
Rose Harrison & Gilreath