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Magnetic Messages: How to Incorporate Psychological Triggers and Make Your Arguments More Persuasive

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What is it that makes great art or a persuasive speech memorable? Conversely, why do many lawyers’ messages and persuasive attempts get blocked like spam? In this program, participants will learn what causes messages to stick, and how to make more persuasive arguments. The techniques discussed in this program work on the unconscious mind and result in increased cooperation from clients to opposing counsel. Class participants will learn to:

  • Create the right perceptions so that others want to support your objectives.
  • Understand how to incorporate ritual and create positive associations for your message.
  • Utilize trigger words and story-telling to gain the interest of the unconscious mind.


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PRICE: $199.00




1:15 - 1:45   Lawyerly Habits that Turn People Off 
Antagonizing the values and identity of another person will cause that person to unconscious rebel and sabotage achieving best results. Although most lawyerly bad habits are unintentional, the negative consequences are palpable. This section illuminates these bad habits and teaches tools to incorporate new habits that reduce the negative effects.
1:45 - 2:45  

The Magnetic Lawyer 
The first step in making persuasive arguments is to become personally magnetic. This section gives lawyers concrete steps to do just that, by learning to express a core identity and values that others perceive as authentic and mutually beneficial.   

2:45 - 3:00   Break
3:00 - 4:00   Question-Mapping and Other-Person Understanding 
This section teaches lawyers to utilize a question map and professional rituals to enhance a 360 degree awareness and understanding of any situation. By increasing understanding of who they are and what they need, lawyers can alter their negotiation style for maximum impact on a specific person and subconsciously trigger their trust and cooperation.
4:00 - 5:00   Sticky Language 
In this section, lawyers will learn how to transform bland language and esoteric ideas into messages that stick. By making communication memorable through trigger words and sticky language, arguments move people like great art.
5:00   Adjourn

Jeffrey Stec

Jeffrey Stec, J.D. has been a licensed lawyer since 1992, having practiced in the area of complex-family matters, including estate, divorce, and child custody disputes. Jeff developed his collaborative skills by becoming a certified mediator and strategic planning facilitator, specializing in family issues. Jeff has developed an expertise in the collaborative resolution of disputes, and in addition to his work with The Likeable Lawyer, he is currently a sought-after consultant who works with non-profits and municipalities to fashion solutions to complex organizational and community issues. Jeffrey graduated with honors from the University of Michigan Law School, and earned a Bachelor of Arts in English with high honors from the University of Michigan.

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Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.

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"Fantastic, helpful and insightful ... different from any previous CLE class I have taken."
Michael Schwartz,

"Excellent course. I enjoyed the wide scope of the presentation and the unusual variety of useful information."
Carl Forest,
Patton Boggs

"Very informative, entertaining, and useful for attorneys in all practice areas, not just litigators."
Allison Turnbull,
Baker Hostetler

"Thought provoking, entertaining and informative. The instructor made the material come to life."
Gretchen Jacobs,
Arizona Governmental Affairs

"The value of this class is extremely high."
Kenneth A. Miller III,
Miller Law Offices PLLC