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On Demand Video

Basis of Influence 2: Passion, Reciprocation and Getting What You Want

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At the heart of every lawyer’s success is the ability to elicit support from others. More than 2,000 years ago Aristotle discussed this as being dependent on the ability to evoke the right attitude or emotion in the other person. This section explores how to inspire others to want to support your objectives.

  • Learn why people become upset and easy techniques to inspire the right emotions consistent with persuasion.
  • Inspire the desire in others to support your objectives.

These short courses build on sections from our highly regarded courses "The Trusted Lawyer" and "The Persuasive Lawyer." (The Basis of Influence Series covers additional new material, but there is some overlap and review.) Each short course stands alone, so you can can one or take them all!


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PRICE: $99.00

Segment 1: 60 minutes   A Needs-Based Approach
The most persuasive lawyers have the investigative tools to discover the needs of the people they seek to persuade.  They recognize that getting their own needs met is dependent upon meeting the needs of others whenever possible.  Whether clients, opposing counsel or even one’s spouse, this section lays the groundwork for becoming more highly persuasive and effective in getting more of everyone’s needs met.
Segment 2: 60 minutes   Increasing Influence in Conflict and Other Challenging Situations
Lawyers tend to either shut down or become aggressive during times of conflict.  This tends to compromise their own objectives.  Learn how to remain influential and achieve your objectives, even when negative emotions arise.

Brian Hammer

Brian Hammer, M.A., J.D., is the founder and a facilitator for The Likeable Lawyer. Brian practiced law for over ten years before starting The Likeable Lawyer in 2003, and has designed and delivered thousands of highly-praised programs to law firms, corporations and organizations nationwide. He is a frequent speaker at bar conventions, law firm events and other professional association meetings. Brian is a graduate of the University of Texas School of Law, the University of North Carolina School of Business, and holds a Masters of Psychology degree from the University of Santa Monica.

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Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.

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"Excellent course with clear, engaging explanation of concepts and practical examples of application. "
Nan Braley,
Greenberg Traurig

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Morgan Lewis

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Mediation for Resolution

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