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The Persuasive Lawyer

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A Framework to Improve Communication, Persuasion and Leverage Greater Cooperation

Beyond logical argument, this insight-filled and entertaining program examines persuasion in a fresh light and gives lawyers skills to effectively persuade anyone—including clients, opposing counsel, and staff.

Learn the importance of, and how to arouse in those you seek to persuade the right emotions consistent with you objectives.
Understand how to have a Learning Conversation, and inspire others to want to support your objectives.

PRICE: $199.00



2:15 - 3:15		The Elements of Persuasion Credibility, managing emotion and logical structure are all important in persuasion. Learn the essence of how to invite opposing counsel, decision-makers and others to support your objectives.

3:15 - 3:45		Turn Conflict into Influence People become upset and conflict-oriented because they perceive that otherwise they are not going to get their needs met. Learn to identify the other's needs in order to get more of yours met.

3:45 - 4:45		The Stages of Effective Listening Lawyers are often good speakers and great at presenting logical arguments. A major component of building influence in relationships and satisfying clients, however, is found in the art of listening. Giving another your undivided attention builds credibility and trust and evokes a reciprocal open-minded response. Learn advanced listening skills that can help you get better results.

4:45 - 5:00		Break

5:00 - 6:00		Overcoming Defensive Reactions Under stress, communication tends to become aggressive and/or avoidant. Learn to minimize defensive reactions and get better results, even during difficult conversations.

6:00		Adjourn

Brian Hammer

Brian Hammer, M.A., J.D., is the founder and a facilitator for The Likeable Lawyer. Brian practiced law for over ten years before starting The Likeable Lawyer in 2003, and has designed and delivered thousands of highly-praised programs to law firms, corporations and organizations nationwide. He is a frequent speaker at bar conventions, law firm events and other professional association meetings. Brian is a graduate of the University of Texas School of Law, the University of North Carolina School of Business, and holds a Masters of Psychology degree from the University of Santa Monica.

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Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.

"Rather than sit through hours of lecture, do yourself a favor and attend courses by The Likeable Lawyer to gain practical insight to improve your practice."

Jessica Hackett,
Baker Donelson

"The class was well-written and presented, and a good use of my time. The communication and persuasion "basics" were a timely reminder that almost any lawyer could use."

Jill Livingston,
Attorney, McDonald's Corporation

"The Likeable Lawyer was, without a doubt, the best CLE class I have ever taken. Thank you!"

David Warner,
Casa del Hispano

"I came to this class because I needed ethics credit and got a lot more! This class was quite a surprise and far exceeded my expectations."

John Stewart,
Attorney, Intellectual Ventures

"One of the best—and certainly the most practical—seminars I have taken on negotiation."

Paige Williams,
FedEx Corp. Legal Dept.