Audio CD

Basis of Influence 1: Leadership, Trust, and Automatic Influence

Use calculator to show CLE credit for your state.

Techniques of "automatic influence" are built into the fabric of what makes us human, and give the ability to persuade without the appearance of influence. Lawyers use and are influenced by them, sometimes without even realizing it. This course explores the factors that affect every attorney’s ability to lead and persuade, including the role of “perceived” trust, and what scholars have identified as the 9 Techniques of Automatic Influence.

Discuss the foundational elements of leadership and persuasion.
Learn qualities and characteristics that build and diminish trust.
Discover 9 powerful techniques that lead to unconscious influence.

These short courses build on sections from our highly regarded courses "The Trusted Lawyer" and "The Persuasive Lawyer." (The Basis of Influence Series covers additional new material, but there is some overlap and review.) Each short course stands alone, so you can can one or take them all!

PRICE: $119.00


Segment 1: 60 minutes		Qualities that Earn and Diminish Trust At the heart of Aristotle s model of persuasion are relationship and trust. Lawyers explore a popular leadership model, discovering effective tools to build trust and influence with: clients, opposing lawyers, fact finders and co-workers.

Segment 2: 60 minutes		The 9 Techniques of Automatic Influence The success of the "good cop bad cop" negotiation or interrogation strategy relies upon the contrast principle, one of the 9 techniques of unconscious influence explored in this section. Understanding these powerful principles gives lawyers both a sword and a shield towards improving results in negotiation and persuasion.

Brian Hammer

Brian Hammer, M.A., J.D., is the founder and a facilitator for The Likeable Lawyer. Brian practiced law for over ten years before starting The Likeable Lawyer in 2003, and has designed and delivered thousands of highly-praised programs to law firms, corporations and organizations nationwide. He is a frequent speaker at bar conventions, law firm events and other professional association meetings. Brian is a graduate of the University of Texas School of Law, the University of North Carolina School of Business, and holds a Masters of Psychology degree from the University of Santa Monica.

Your audio CD or DVD will be shipped to you upon completion of your order.

For more information, check the FAQ.

Credit Reporting

Our courses are approved in almost all states that have CLE requirements. Accreditation for a particular course will vary by state. Please use our CLE calculator for CLE credit available in your state. For more information, visit our FAQ.

"I came to this class because I needed ethics credit and got a lot more! This class was quite a surprise and far exceeded my expectations."

John Stewart,
Attorney, Intellectual Ventures

"Deceptively good. Better than I anticipated."

Blair Parker,
Parker and Edwards

"Classes like this -- on human interactions -- are as valuable as any substantive CLE we might take. Interacting with people is fundamental to what we do. The legal profession needs more of this type of teaching. The program is very well curated, and Brian does an excellent job."

Michael Hamilton,
DLA Piper LLP

"I was surprised by how interesting and different this class was from typical CLE courses. It was a lot more intellectual and captivating than most."

Amber Kauffman,
Sessoms & Rogers

"This course provides vital techniques for success in the practice of law. I have attended other seminars on these topics, and this was the best."

Karen Douglas,
Corning Incorporated